Scholars have extensively theorized how citizens’ political discussion networks have implications for elected political actors and can affect political and civic participation and knowledge. We shift the focus to another important political actor—corporations—to examine whether political discussion networks affect citizens’ perceptions of a politically involved corporation and their intentions to engage in consumer activism. With social network influence perspective and an egocentric design, we examined the influences of one’s network characteristics, opinion climate, and network heterogeneity. We found that the ethnic diversity of discussion partners and heterogeneity of opinions substantially influenced perceptions and behavioral intentions.

中文翻译：

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谈政治与参与行动：公众社交网络对公共领域公司的影响

Scholars have extensively theorized how citizens' political discussion networks have implications for elected political actors and can affect political and civic participation and knowledge. 我们将重点转移到另一个重要的政治参与者——企业——来研究政治讨论网络是否会影响公民对参与政治的企业的看法以及他们参与消费者激进主义的意图。从社交网络影响的角度和以自我为中心的设计，我们研究了一个人的网络特征、意见气候和网络异质性的影响。我们发现讨论伙伴的种族多样性和意见的异质性极大地影响了看法和行为意图。