Newer video technologies such as smart TVs and web streaming applications have radically altered how audiences consume televised content. Using an online, national survey (N = 790), this study identified five motivational factors for modern television viewing, most notably the need for relaxing entertainment. In addition, patterns of ritualistic and instrumental viewing were identified. Audience activity facilitated by the technological affordances of newer streaming technology was associated with both satisfaction with and affinity for the television medium.

中文翻译：

---

流媒体时代的电视：后网络电视的动机、行为和满意度

智能电视和网络流媒体应用等较新的视频技术已经从根本上改变了观众消费电视内容的方式。本研究使用在线全国调查（N = 790）确定了现代电视观看的五个动机因素，最显着的是放松娱乐的需要。此外，还确定了仪式和工具观看的模式。受更新的流媒体技术的技术支持促进的观众活动与电视媒体的满意度和亲和力有关。