This study explored reasons for podcast listenership, with a focus on the construction and validation of a Podcast Uses and Gratifications (U&G) Scale. A total of 737 podcast listeners, across two studies (Study 1: 333 participants; Study 2: 404 participants), were recruited through Amazon’s Mechanical Turk (mTurk) human intelligence marketplace. Results from the two-study design elicited a reliable and valid 18-item Podcast U&G Scale, which loaded cleanly onto four factors: Controlling Edutainment, Storytelling Transportation, Social Engagement, and Multitasking. The theoretical and practical applications of the Podcast U&G Scale are also discussed.

中文翻译：

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播客使用和满足规模发展

本研究探讨了播客收听者的原因，重点是播客使用和满足 (U&G) 量表的构建和验证。通过亚马逊的 Mechanical Turk (mTurk) 人类智能市场招募了两项研究（研究 1：333 名参与者；研究 2：404 名参与者）中的 737 名播客听众。两项研究设计的结果得出了一个可靠且有效的 18 项播客 U&G 量表，该量表清楚地加载到四个因素上：控制教育娱乐、讲故事的交通、社交参与和多任务处理。还讨论了播客 U&G 量表的理论和实际应用。