The participants of action, extreme, or lifestyle sports, such as skateboarding and BMX biking, have a lengthy history of producing, consuming, and sharing new media content. This study explores how communication, particularly through new media discourse, enables the organizing process that sustains lifestyle sport participation. Lifestyle sport participants without access to public practice areas often voluntarily construct their own organic participation spaces. After observations, interviews, and social media discourse analysis conducted within a loose collective of BMX dirt jump bikers, findings reveal that the discursive themes of informatives and acknowledgements generate the overall feeling of stoke—an intense excitement and energy surrounding participation in the sport. Stoke, in turn, motivates individuals to contribute and participate in the shared space, while directives then regulate the contributions encouraged through stoke. Thus, discourse plays a role in organizing the participants of a loose collective into a more recognizable assemblage. The article contributes to communication constitutes organizing (CCO) theoretical perspectives by providing further empirical evidence of the hybrid agency of attitudes, and by theorizing discourse as a powerful force for organizing lifestyle sport participation.

极限运动或极限运动（例如滑板和BMX自行车）的参与者在生产，消费和共享新媒体内容方面有着悠久的历史。这项研究探讨了交流，尤其是通过新媒体话语如何实现维持生活方式运动参与的组织过程。无法进入公共练习区的生活方式运动参与者通常会自愿构建自己的有机参与空间。在对BMX越野跳车爱好者的松散集体中进行观察，访谈和社交媒体话语分析之后，研究结果表明，翔实的信息和认可主题产生了整体的笔触感。参加这项运动引起极大的兴奋和活力。斯托克城，又能够激励员工贡献，参与共享空间，而指令则通过调节鼓励的贡献行程。因此，话语在将一个松散的集体的参与者组织成一个更加可识别的集合中起着作用。本文通过提供态度混合机构的进一步经验证据，以及通过将话语理论化为组织生活方式运动参与的强大力量，来促进交流构成组织（CCO）的理论观点。