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Acceptability of mobile stock trading application: A study of young investors in Malaysia
Technology in Society ( IF 6.879 ) Pub Date : 2021-01-21 , DOI: 10.1016/j.techsoc.2020.101497
Lee-Lee Chong , Hway-Boon Ong , Siow-Hooi Tan

Mobile financial services have been adopted rapidly during the digitisation era. This study therefore aims to investigate the antecedents of mobile stock trading adoption among young investors. Using the structural equation modelling technique, this study develops an integrated theoretical framework from both the Technology Acceptance Model and Theory of Planned Behaviour using survey data from 373 young retail investors. The suggested model incorporates the six constructs of perceived risk, perceived benefits, perceived usefulness, attitude, perceived behavioural control and social influence and assesses how they affect the intention to adopt mobile stock trading. The results show a strong positive connection among attitude, perceived behavioural control, perceived benefits and intention towards mobile stock trading. We find that trust adds great explanatory power to perceived behavioural control, attitude and social influence in explaining investors’ adoption intention. Surprisingly, perceived risk is not significantly correlated with adoption intention. This study has employed a comprehensive framework to understand the acceptance level of mobile stock trading.



中文翻译:

移动股票交易应用程序的可接受性:马来西亚年轻投资者的研究

在数字化时代,移动金融服务已被迅速采用。因此,本研究旨在调查年轻投资者中采用移动股票交易的先行条件。使用结构方程建模技术,本研究使用来自373位年轻散户投资者的调查数据,从技术接受模型和计划行为理论建立了一个综合的理论框架。建议的模型包含感知风险,感知收益,感知有用性,态度,感知行为控制和社会影响力的六种结构,并评估它们如何影响采用移动股票交易的意图。结果表明态度,感知的行为控制,感知的利益和对移动股票交易的意愿之间存在强烈的积极联系。我们发现信任在解释投资者的采用意图时,为感知的行为控制,态度和社会影响力增加了巨大的解释力。令人惊讶的是,感知到的风险与采用意愿没有显着相关。本研究采用了一个全面的框架来了解移动股票交易的接受程度。

更新日期:2021-01-22
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