Digital racism and the online experiences of Black people have been foregrounded in vital contemporary research, particularly Black scholarship and critical race and digital studies. As digital developments occur rapidly there is a need for work which theorizes recent expressions of digital anti-Blackness, including since increased marketing industry interest in the Black Lives Matter (BLM) movement in 2020. This paper explores digital racism related to online (re)presentations of Black people and associated racist marketplace logics, digital practices, and (re)mediations of Blackness in the service of brands. Focusing on computer-generated imagery (CGI) racialized online influencers, the spectacularization of Black pain and lives, digital marketing approaches, and digital Blackface, this work contextualizes anti-Black digital racism by reflecting on its connection to centuries of white supremacy and often under-investigated racial capitalism. Overall, this work examines the shape-shifting nature of anti-Black digital racism and commercial components of it which are impacted by intersecting oppressions.

数字种族主义和黑人的在线体验在重要的当代研究（尤其是黑人奖学金，批判性种族和数字研究）中得到了重视。随着数字化发展的迅速发展，需要对数字化反黑性的最新表述进行理论化的工作，包括自2020年行销行业对“黑住事”（BLM）运动的兴趣增强以来。本文探讨了与在线（re）相关的数字种族主义黑人介绍以及相关的种族主义市场逻辑，数字实践以及品牌服务中对黑人的（再）补救。着重关注计算机生成的图像（CGI）种族化的在线影响者，黑人痛苦和生活的壮观化，数字营销方式以及数字黑脸，这项工作通过反思反黑人数字种族主义与数百年来白人至上主义以及经常被调查不足的种族资本主义的联系，将其与上下文联系起来。总的来说，这项工作研究了反黑人数字种族主义的形变性质及其受交叉压迫影响的商业成分。