Reflecting on a decade (2009–2020) of research on influencer cultures in Singapore, the Asia Pacific, and beyond, this article considers the potential of “below the radar” studies for understanding the fast evolving and growing potentials of subversive, risky, and hidden practices on social media. The article updates technology and social media scholar danah boyd’s foundational work on “networked publics” to offer the framework of “refracted publics.” While “networked publics” arose from media and communication studies of social network sites during the decade of the 2000s, focused on platforms, infrastructure, and affordances, “refracted publics” is birthed from anthropological and sociological studies of internet user cultures during the decade of the 2010s, focused on agentic and circumventive adaptations of what platforms offer them. “Refracted publics” are a product of the landscape of platform data leaks, political protests, fake news, and (most recently) COVID-19, and are creative vernacular strategies to accommodate for perpetual content saturation, hyper-competitive attention economies, gamified and datafied metric cultures, and information distrust. The key conditions (transience, discoverability, decodability, and silosociality) and dynamics (impactful audiences, weaponized contexts, and alternating publics and privates) of “refracted publics” allow cultures, communities, and contents to avoid being registered on a radar, register in misplaced pockets while appearing on the radar, or register on the radar but parsed as something else altogether. They are the strategies of private groups, locked platforms, or ephemeral contents that will continue to thrive alongside the internet for decades to come.

回顾十年（2009年至2020年）对新加坡，亚太地区及其他地区的影响者文化的研究，本文考虑了“隐秘”研究的潜力，以了解颠覆性，风险性和颠覆性的快速发展和增长的潜力。社交媒体上的隐藏做法。本文更新了技术和社交媒体学者danah boyd关于“网络公众”的基础工作，以提供“偏向公众”的框架。尽管“社交网络公众”源于2000年代十年间对社交网站的媒体和传播研究，其重点是平台，基础设施和支付能力，但“忠实公众”则源于互联网用户文化的人类学和社会学研究。在2010年代，重点是对平台提供的内容进行代理和规避改编。“不公开的公众”是平台数据泄漏，政治抗议，虚假新闻和（最近）COVID-19的产物，并且是创造性的本土策略，以适应永久性的内容饱和，过度竞争的注意力经济，游戏化和数据度量文化和信息不信任。“不公开的公众”的关键条件（短暂性，可发现性，可解码性和社会交往性）和动态（影响受众，武器化的环境以及交替的公共和私人）允许文化，社区和内容避免在雷达上注册，注册出现在雷达上的口袋放错了位置，或在雷达上注册但被解析为其他事物。它们是私人团体，锁定平台的策略，