ABSTRACT

This paper aims to investigate the antecedents of how crowdfunded projects succeed over crowdsourcing platforms (CFPs) on the Internet. As CFPs make quite a large number of open innovations feasible, little is known about knowledge sharing and cross-project learning (CPL) in association with the success of crowdfunded projects. No study has considered the success of CFP projects in terms of gaining crowd capital with respect to generating ideas, achieving innovation or meeting the budget plan. However, the notion of project learning occurring on CFPs is essential. Therefore, this paper first adopted theories of project management and social exchange in one study. A developing region in the Asia-Pacific area is selected for examination as a case study. By doing so, it fills the gap in terms of the scarce research on this type of market, which is full of potential and possibilities. An empirical study was conducted on 43 project teams that had successfully won crowdsourcing projects. The results reveal that CPL in relation to project learning and esteem support in relation to social support are both positively associated with the success of crowd-funded projects. The discussion, implications and contributions of the study are presented at the end of the paper.

摘要

本文旨在调查众筹项目如何在互联网上的众包平台（CFP）上取得成功的前因。由于 CFP 使大量开放式创新变得可行，人们对知识共享和跨项目学习 (CPL) 与众筹项目成功的关系知之甚少。没有研究考虑过 CFP 项目在获得众筹资金、产生创意、实现创新或满足预算计划方面的成功。然而，在 CFP 上进行项目学习的概念至关重要。因此，本文首先采用项目管理和社会交换理论进行研究。选择亚太地区的一个发展中地区作为案例研究。填补了该类市场研究稀缺的空白，充满潜力和可能性。对成功赢得众包项目的 43 个项目团队进行了实证研究。结果表明，与项目学习相关的 CPL 和与社会支持相关的尊重支持都与众筹项目的成功呈正相关。该研究的讨论、意义和贡献在论文的最后提出。