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Negative tourist-to-tourist interactions, value destruction, satisfaction, and post consumption behavioral intention
Journal of Destination Marketing & Management ( IF 8.9 ) Pub Date : 2021-01-20 , DOI: 10.1016/j.jdmm.2021.100557
Issahaku Adam

Studies on tourists’ interactions are limited to positive interactions with little known on negative tourist-to-tourist (T2T) interactions and their influence on value destruction and associated behavioral antecedents and outcomes. This study examines the effects of negative T2T interactions on value destruction, visitor satisfaction and post consumption behavioral intention in the context of attractions. Data from 576 international and 498 domestic tourists in Ghana were analyzed with structural equation modelling. The results show that negative interpersonal directed, negative interpersonal non-directed and negative site directed T2T interactions have positive influence on value destruction, and negative influence on visitor satisfaction. Negative interpersonal directed and negative interpersonal non-directed T2T interactions have negative influence on post consumption behavioral intention. Value destruction negatively influences visitor satisfaction and post consumption behavioral intention. The study proposes the inclusion of negative T2T interactions in visitor behavior management practices, and training for service providers as well as pre-tour briefings to tourists.



中文翻译:

负面的游客与游客互动,价值破坏,满意度和消费后的行为意图

关于游客互动的研究仅限于积极互动,而对于消极的游客对游客(T2T)互动及其对价值破坏以及相关的行为前因和结果的影响鲜为人知。这项研究研究了在景点环境中,负面的T2T互动对价值破坏,游客满意度和消费后行为意图的影响。使用结构方程模型分析了来自加纳的576位国际游客和498位国内游客的数据。结果表明,负面的人际定向,负面的人际非定向和负面的网站定向T2T交互对价值破坏有积极影响,对访问者满意度有负面影响。负面的人际直接和负面的非直接人际互动对T2T消费后的行为意图有负面影响。价值破坏对游客满意度和消费后的行为意图产生负面影响。该研究建议在游客行为管理实践中包括负面的T2T互动,对服务提供商进行培训,并向游客进行旅行前情况介绍。

更新日期:2021-01-21
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