The sharing economy gains momentum and develops a major economic impact on traditional markets and firms. However, only rudimentary theoretical and empirical insights exist on how sharing networks, i.e., focal firms, shared goods providers and customers, create and capture value in their sharing-based business models. We conduct a qualitative study to find key differences in sharing-based business models that are decisive for their value configurations. Our results show that (1) customization versus standardization of shared goods and (2) the centralization versus particularization of property rights over the shared goods are two important dimensions to distinguish value configurations. A second, quantitative study confirms the visibility and relevance of these dimensions to customers. We discuss strategic options for focal firms to design value configurations regarding the two dimensions to optimize value creation and value capture in sharing networks. Firms can use this two-dimensional search grid to explore untapped opportunities in the sharing economy.

共享经济发展势头强劲，并对传统市场和企业产生重大经济影响。但是，关于共享网络（即焦点公司，共享商品提供者和客户）如何在基于共享的业务模型中创造和获取价值方面，仅存在基本的理论和经验见解。我们进行了定性研究，以发现基于共享的业务模型中对其价值配置起决定性作用的关键差异。我们的结果表明，（1）共享商品的定制与标准化以及（2）共享商品的产权的集中与特殊化是区分价值配置的两个重要维度。第二项定量研究证实了这些维度对客户的可见性和相关性。我们讨论了聚焦公司设计有关两个维度的价值配置以优化共享网络中的价值创造和价值获取的战略选择。企业可以使用此二维搜索网格来探索共享经济中尚未开发的机会。