ABSTRACT

Understanding relationships between centrality to life and the Theory of Planned Behavior (TPB) may provide further insight on wildlife-related behaviors, as the literature suggests both have effects on behavioral intentions. Using a survey (n = 219) of participants at musk ox safaris in Dovrefjell Norway, we investigated relationships between centrality to life and TPB, as well as musk ox safari participation’s perceived effects on intentions to perform three pro-environmental behaviors. Relationships were analyzed using three partial least squares structural equation models (PLS-SEM) that had R² values of .46, .49, and .47, indicating satisfactory predictive validity. Centrality to life was related to two of TPB’s dimensions: attitudes and subjective norms. Furthermore, centrality was associated with intentions to perform all three pro-environmental behaviors. We concluded that short-duration wildlife watching activities based on a single species can be positively related to participants’ intentions, and centrality can add further insight to the TPB.

摘要

了解生活的中心性和计划行为理论 (TPB) 之间的关系可以进一步了解与野生动物相关的行为，因为文献表明两者都会对行为意图产生影响。通过对挪威 Dovrefjell 麝牛狩猎参与者的调查 ( n = 219)，我们调查了生活中心与 TPB 之间的关系，以及麝牛狩猎参与对执行三种环保行为的意图的感知影响。使用具有 R ^{2 的}三个偏最小二乘结构方程模型 (PLS-SEM) 分析关系0.46、0.49 和 0.47 的值，表明具有令人满意的预测效度。生活的中心性与 TPB 的两个维度有关：态度和主观规范。此外，中心性与执行所有三种环保行为的意图有关。我们得出的结论是，基于单一物种的短期野生动物观赏活动可以与参与者的意图正相关，并且中心性可以为 TPB 增加进一步的洞察力。