In the big data era, for science gateways (SG) and cyberinfrastructure (CI) projects to have the greatest impacts, they need to be widely adopted in the scientific community. However, diffusion activities, or activities aimed to spread SG/CI in the science, technology, engineering, and mathematics community, are often an afterthought in projects. We warn against the fallacy of “If You Build It, They Will Come.” Projects could be intentional in promoting tool adoption. Based on an analysis of 83 interviews with 66 administrators, developers, scientists/users, and outreach educators of SG/CI, we identified seven external communication practices—raising awareness, personalizing demonstrations, providing online and offline training, networking with the community, building relationships with trust, stimulating word-of-mouth persuasion, and keeping reliable documentation. With these strategies, we revised the pop culture line to “If You Build It, Promote It, and They Trust You, Then They Will Come.” We also observed the beliefs that external communication is mainly necessary when seeking continuous funding, and it belongs to the skillset of nontechnical staff. These two beliefs may explain why external communication is underemphasized in many SG/CI projects. The article serves as evidence to justify a bigger budget in funding proposals for diffusion strategies to increase adoption and broader impacts.

中文翻译：

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如果您构建并推广它，并且他们信任您，那么他们就会来：科学网关和网络基础设施采用的扩散策略，以利用科学、技术、工程和数学 (STEM) 社区中的大数据

在大数据时代，科学网关（SG）和网络基础设施（CI）项目要产生最大影响，需要在科学界广泛采用。然而，传播活动，或旨在在科学、技术、工程和数学界传播 SG/CI 的活动，往往是项目的事后想法。我们警告“如果你建造它，他们就会来”的谬论。” 项目可能是有意促进工具采用的。基于对 SG/CI 的 66 位管理员、开发人员、科学家/用户和外展教育者的 83 次访谈的分析，我们确定了七种外部沟通实践——提高意识、个性化演示、提供在线和离线培训、与社区建立联系、建立建立信任关系，激发口口相传的说服力，并保留可靠的文档。通过这些策略，我们将流行文化路线修改为“如果你建立它，推广它，并且他们信任你，那么他们就会来。”我们还观察到在寻求持续资金时主要需要外部沟通的信念，它属于非技术人员的技能组合。这两种信念可以解释为什么许多 SG/CI 项目中没有充分重视外部沟通。这篇文章可作为证据证明在为传播战略提供资金的提案中增加预算是合理的，以增加采用率和更广泛的影响。