Purpose

Given the growing importance of blockchain technology (BT), the authors use the unified theory of acceptance and use of technology (UTAUT), which posits that BT adoption intention depends on the complementarity between UTAUT and blockchain transparency (BTRAN) and examine it in a new setting: the boundary condition of perceived helpfulness.

Design/methodology/approach

The authors review the major conceptual literature on both UTAUT and BT to identify their principal common factors. They examine the complementarity between UTAUT and BTRAN and further test the moderating effect of perceived helpfulness. The authors used the PLS technique for data analysis because this technique can test the direct and interaction effects.

Findings

The complementarity between UTAUT and BTRAN strongly affects BT adoption intention. The authors further show that perceived helpfulness moderates the relationship between adoption intention and usage behavior. At high levels of perceived helpfulness, usage behavior increases rapidly with adoption intention.

Originality/value

The results indicate that UTAUT is a valuable theory to identify the determinants of adoption intention, confirming its robustness in blockchain-enabled supply chain management. The combination of UTAUT and BTRAN can contribute a plausible approach to the strategy literature: the complementarity effect might create more benefits than adopting a single practice.

中文翻译：

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共同创造区块链采用：理论、实践和对使用行为的影响

目的

鉴于区块链技术 (BT) 的重要性日益增加，作者使用了技术接受和使用统一理论 (UTAUT)，该理论认为 BT 的采用意图取决于 UTAUT 和区块链透明度 (BTRAN) 之间的互补性，并在一个新设置：感知有用的边界条件。

设计/方法/方法

作者回顾了有关 UTAUT 和 BT 的主要概念文献，以确定它们的主要共同因素。他们检查了 UTAUT 和 BTRAN 之间的互补性，并进一步测试了感知有用性的调节作用。作者使用 PLS 技术进行数据分析，因为该技术可以测试直接效应和交互效应。

发现

UTAUT 和 BTRAN 之间的互补性强烈影响 BT 的采用意愿。作者进一步表明，感知到的帮助调节了采用意图和使用行为之间的关系。在高水平的感知有用性下，使用行为随着采用意图而迅速增加。

原创性/价值

结果表明，UTAUT 是确定采用意图决定因素的有价值的理论，证实了其在支持区块链的供应链管理中的稳健性。UTAUT 和 BTRAN 的结合可以为战略文献提供一种合理的方法：互补效应可能比采用单一实践创造更多的好处。