The outbreak of the COVID-19 pandemic has significantly impacted the tourism industry. A successful recovery from the pandemic requires a clear understanding of the ‘new normal’, including tourists’ perceived risks, safety perceptions, attitudes, and willingness to travel. Guided by the Risk Perception Attitude (RPA) Framework, this study investigated female business travelers’ risk perception attitude and willingness to travel in the COVID-19 climate. This study segmented the sample into four distinct RPA groups, including the Avoidance, Proactive, Responsive, and Indifference groups. These groups differ in some demographic characteristics and the strength of willingness to travel. Findings also showed that anxiety, perceived safety, and consumer confidence mediate the relationships between the sample’s RPA and willingness to travel, but the exact relationship varies by groups. Finally, this paper discussed the theoretical contributions and practical implications of this study.

COVID-19大流行的爆发严重影响了旅游业。要成功地从大流行中恢复过来，就需要对“新常态”有清晰的了解，包括游客的感知风险，安全感，态度和出行意愿。在风险感知态度（RPA）框架的指导下，本研究调查了女性商务旅行者的风险感知态度以及在COVID-19气候下的出行意愿。这项研究将样本分为四个不同的RPA组，包括回避，积极，响应和冷漠组。这些群体在某些人口特征和旅行意愿上有所不同。研究结果还表明，焦虑，感知的安全性和消费者的信心会介导样本的RPA与出行意愿之间的关系，但是确切的关系因群体而异。最后，本文讨论了这项研究的理论贡献和实践意义。