Wildlife value orientations (WVOs) are used to address human–wildlife conflicts by developing value-framed messaging. However, little is known about whether WVOs (i.e., mutualism, domination) are useful in distance-related wildlife safety communication strategies. This study explores the predictive ability of mutualism and domination value orientations on study participants’ levels of agreement with distance-related safety messages. Distance-related wildlife safety messages were crafted to appeal to the four WVO typologies (i.e., traditionalist, mutualist, pluralist, and distanced). Undergraduate students were asked to rate their levels of agreement with a series of distance-related messages. Confirmatory factor analyses were used to create domination and mutualism dimension scores. Multiple regressions predicted levels of agreement with each of the messages from domination and mutualism. Study results indicated that in this sample of undergraduate student participants, only mutualism values predicted distance-related wildlife safety message agreement. This information can be used to help frame communications about distance-related wildlife issues.

中文翻译：

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互惠野生动物价值取向预测支持有关与距离相关的野生动物冲突的消息

野生动物价值取向 (WVO) 用于通过开发价值框架信息来解决人类与野生动物之间的冲突。然而，关于 WVO（即共生、支配）在与距离相关的野生动物安全通信策略中是否有用，我们知之甚少。本研究探讨了互利共生和支配价值取向对研究参与者对与距离相关的安全信息的同意程度的预测能力。与距离相关的野生动物安全信息经过精心设计，以吸引四种 WVO 类型（即传统主义、互惠主义、多元主义和远距离）。本科生被要求评价他们对一系列与距离相关的信息的同意程度。验证性因素分析用于创建支配和共生维度得分。多元回归预测了与来自支配和共生的每个信息的一致程度。研究结果表明，在这个本科生参与者样本中，只有互惠价值预测了与距离相关的野生动物安全信息一致性。此信息可用于帮助构建与距离相关的野生动物问题的沟通。