The past few decades have seen an increase of sport mega events (SMEs) held outside the Global North. This tendency has been accompanied by a growing public expenditure in these events. This paper employs selected Global South SMEs to discuss this trend. By critically analysing public documents, biddings and reports, the study traces comparisons between 21st-century Global South and Global North SMEs expenditures, in the revenue of franchise owners (FIFA and the International Olympic Committee), in construction costs within the budgets and in the costs related to security. This comprehensive and intertwined investigation shows the need for new analytical tools – such as the Renewed Policy of Sport Mega Events Allocation, a concept developed here - to better capture the central questions posed by the challenges of ‘SMEs going South’.

在过去的几十年中，在全球北部以外举行的大型运动（SME）活动有所增加。这种趋势伴随着这些事件中公共支出的增加。本文采用了选定的全球南方中小企业来讨论这一趋势。通过批判性地分析公共文件，招标和报告，该研究追踪了21世纪的全球南方和全球北方中小企业支出，特许权拥有人（FIFA和国际奥委会）的收入，预算内和与安全有关的费用。这项全面而交织的调查表明，需要新的分析工具，例如《体育大赛活动分配新政策》，此处提出的概念是为了更好地捕捉“中小企业向南”挑战所提出的核心问题。