Three-dimensional (3D) technology has attracted users’ attention because it creates objects that can interact with a given product in a system. Nowadays, Thailand’s government encourages sustainability projects through advertising, trade shows and information systems for small rural entrepreneurship. However, the government’s systems do not include virtual products with a 3D display. The objective of this study was four-fold: (1) develop a prototype of 3D handicraft product application for smartphones; (2) create an online questionnaire to collect user usage assessment data in terms of five sentiment levels—strongly negative, negative, neutral, positive and strongly positive—in response to the usage of the proposed 3D application; (3) evaluate users’ sentiment level in 3D handicraft product application usage; and (4) investigate attracting users’ attention to handicraft products after using the proposed 3D handicraft product application. The results indicate that 78.87% of participants’ sentiment was positive and strongly positive under accept using 3D handicraft product application, and evaluations in terms of assessing attention paid by participants to the handicraft products revealed that positive and strongly positive sentiment was described by 79.61% of participants. The participants’ evaluation results in this study prove that our proposed 3D handicraft product application affected users by attracting their attention towards handicraft products.

中文翻译：

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智能手机使用3D手工艺品的情感水平评估

三维（3D）技术吸引了用户的注意，因为它创建了可以与系统中给定产品进行交互的对象。如今，泰国政府通过广告，贸易展览和信息系统鼓励农村小企业的可持续发展项目。但是，政府的系统不包括带有3D显示屏的虚拟产品。这项研究的目标有四个方面：（1）开发用于智能手机的3D工艺品产品原型。（2）创建一个在线调查表，以根据五个拟议的3D应用程序的使用程度（强烈否定，消极，中立，积极和强烈肯定）收集用户使用情况评估数据；（3）在3D工艺品产品应用使用中评估用户的情感水平；（4）研究使用建议的3D工艺品产品应用程序后吸引用户对工艺品的关注。结果表明，在接受3D手工艺品应用接受后，参与者的情绪为阳性和强烈阳性的比例为78.87％，而通过评估参与者对工艺品的关注程度进行的评估表明，有79.61％的参与者描述了积极和强烈阳性的情感参与者。参与者在本研究中的评估结果证明，我们提出的3D手工艺品产品应用通过吸引用户对手工艺品的关注而影响了用户。在接受3D工艺品产品接受后，有87％的参与者的情绪是积极的和强烈的，并且通过评估参与者对手工艺品的关注度进行的评估显示，有79.61％的参与者描述了积极和强烈的情绪。参与者在本研究中的评估结果证明，我们提出的3D手工艺品产品应用通过吸引用户对手工艺品的关注而影响了用户。在接受3D工艺品产品接受后，有87％的参与者的情绪是积极的和强烈的，并且通过评估参与者对手工艺品的关注度进行的评估显示，有79.61％的参与者描述了积极和强烈的情绪。参与者在本研究中的评估结果证明，我们提出的3D手工艺品产品应用通过吸引用户对手工艺品的关注而影响了用户。