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Sunset Inn: three-phase case study before, during and after the wrath of COVID-19
Journal of Business & Industrial Marketing ( IF 3.6 ) Pub Date : 2021-01-14 , DOI: 10.1108/jbim-09-2020-0442
Bukhari Khan

Purpose

The purpose of this case study is to explore the first-hand aftermath of the effects bestowed upon the travel industry by the coronavirus. To connect the effects to a real-life example, a particular hotel is being used as the reference point. Its ups, its downs and its day-to-day operations are reflected upon within the case study.

Design/methodology/approach

A real-life approach to this case was taken. To simplify and to further explain each of the concepts presented, mentioned and explained, the author referred back to the subject hotel, which has experienced its ups and downs owing to the coronavirus pandemic. The author has also discussed the benefits and drawbacks of each of the concepts explained within the case as well, along with real-life examples of other hotels and their specific experiences.

Findings

It was founded that economy hotels are faring better than most, if not all midscale and upscale properties. This success is attributed to multiple reasons: the availability and acceptability of contactless payments through Cash App and Venmo, the exterior access to the guestrooms, through the parking lot, rather than a hallway.

Originality/value

This case, in the author’s humble opinion, is as original as can be. Many concepts that are prominent within the business were mentioned, and further explained them and their relevancy by connecting it to the subject hotel, which too has experienced the effects of coronavirus – and the effects of the executive actions that were implemented in response of the virus.



中文翻译:

Sunset Inn:COVID-19 暴发之前、之中和之后的三阶段案例研究

目的

本案例研究的目的是探索冠状病毒对旅游业的影响的第一手后果。为了将效果与现实生活中的例子联系起来,我们使用了一家特定的酒店作为参考点。它的起起落落和日常运营都反映在案例研究中。

设计/方法/方法

对这个案例采取了现实生活中的方法。为了简化和进一步解释所提出、提到和解释的每个概念,作者回顾了主题酒店,该酒店因冠状病毒大流行而经历了起起落落。作者还讨论了案例中解释的每个概念的优缺点,以及其他酒店的实际例子及其具体经验。

发现

事实证明,经济型酒店的表现要好于大多数(如果不是全部)中档和高档酒店。这一成功归功于多种原因:通过 Cash App 和 Venmo 进行非接触式支付的可用性和可接受性,从外部进入客房,通过停车场而不是走廊。

原创性/价值

这个案例,在作者的拙见中,是最原始的。提到了许多业务中突出的概念,并通过将其与主题酒店联系起来进一步解释了它们及其相关性,该酒店也经历了冠状病毒的影响——以及为应对病毒而实施的行政行动的影响.

更新日期:2021-01-14
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