ABSTRACT

In 30 years, Hollywood movies have gone from making a majority of their money domestically to making a majority of their money internationally. This significant shift is underappreciated in scholarship such as International Relations research on soft power. This article argues that, counterintuitively, a growing global audience for Hollywood movies has diluted any soft power effect for the United States by globalizing their production and inducing content changes related to both setting and genre. In a globalized world, the connection between hard and soft power is more complicated than is traditionally understood.

中文翻译：

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美国队长？论好莱坞大片与美国软实力的关系

摘要

30 年来，好莱坞电影已经从大部分收入在国内变成了大部分收入在国际上。这种重大转变在学术研究中被低估了，例如关于软实力的国际关系研究。本文认为，与直觉相悖的是，好莱坞电影的全球观众不断增长，通过将其制作全球化并引发与背景和类型相关的内容变化，削弱了美国的任何软实力效应。在全球化的世界中，硬实力和软实力之间的联系比传统理解的要复杂得多。