Abstract

Understandings of emotions and their role in ordering social life has been a fruitful feminist contribution to cultural and social studies. Under this theoretical perspective, affective or emotional responses illustrate women’s strategies to cope with or resist productive and spatial limitations produced by traditional gender roles and stereotypes. Since the 2000s, tourism and gender researchers have turned their attention to emotions, although their intersection of gender stereotypes in rural tourism has been limited. We rely on Ahmed’s framework on emotions and other theoretical contributions on socio-cultural spaces, embodied emotions, affective practices and gendered work to investigate gender roles, stereotypes and tourism productive and spatial relations in Mexican rural contexts. This context shed light on roles and gender stereotypes and their connections with the affective spatial practices experienced by women. A total of 49 Mexican women were interviewed from 2015 to 2018. Qualitative content analysis is employed to examine interview data, using inductive and deductive approaches. In addition, non-participant observation, document review, and field notes enrich and complement the interview data. Emotions are shown to mediate women’s lived experiences of gendered rural tourism work and the potential of emotional responses to contest social norms in opening new paths to surpass women’s relatively weaker positions in rural societies and to negotiate inequalities. Women continue to experience contradictory messages and tensions generated in both the family and the community, even with the growth in gender mainstreaming strategies; we propose a framework to contest traditional gender roles and to improve women’s affective spatial practices in rural contexts.

摘要

对情绪的理解及其在社会生活中的作用一直是女权主义对文化和社会研究的卓有成效的贡献。在这种理论视角下，情感或情绪反应说明了女性应对或抵制由传统性别角色和刻板印象产生的生产和空间限制的策略。自 2000 年代以来，旅游和性别研究人员将注意力转向情感，尽管他们在乡村旅游中与性别刻板印象的交集有限。我们依靠艾哈迈德的情感框架和其他关于社会文化空间、体现情感、情感实践和性别工作的理论贡献来调查墨西哥农村背景下的性别角色、刻板印象以及旅游生产和空间关系。这一背景揭示了角色和性别刻板印象及其与女性所经历的情感空间实践的联系。从 2015 年到 2018 年，共有 49 名墨西哥女性接受了采访。采用归纳和演绎方法，采用定性内容分析来检查采访数据。此外，非参与者观察、文件审查和现场记录丰富和补充了访谈数据。情感被证明可以调节女性在农村旅游性别化工作中的生活经历，以及情感反应对挑战社会规范的潜力，以开辟超越女性在农村社会中相对较弱的地位和协商不平等的新途径。妇女继续经历家庭和社区中产生的矛盾信息和紧张局势，即使随着性别主流化战略的发展；我们提出了一个框架来挑战传统的性别角色并改善农村环境中女性的情感空间实践。