Based on mood management theory and the broaden-and-build theory, this study examines whether an individual’s emotional state influences the persuasive efficacy of climate change news framing techniques. To test our hypothesis, we conducted a 2 (Message Framing: thematic vs. episodic) × 2 (Emotion: positive vs. control) between-subjects factorial design experiment. Results indicate that episodically framed messages significantly decrease news believability and risk perception for people in a positive emotional state. News believability and risk perception positively mediated the effects of emotion and message frame on policy support and behavioral intention.

基于情绪管理理论和拓宽与构建理论，本研究探讨了个人的情绪状态是否会影响气候变化新闻框架技术的说服力。为了检验我们的假设，我们进行了2次（消息框架：主题与情节）×2（情绪：正面与对照）受试者间析因设计实验。结果表明，对于处于积极情绪状态的人们来说，带有情节修饰的消息会大大降低新闻可信度和风险感知能力。新闻可信度和风险感知积极地调节了情绪和信息框架对政策支持和行为意图的影响。