Current literature examining journalism’s boundary work has focused mostly on traditional, hard news journalism, while soft news journalism, such as lifestyle journalism, has largely been overlooked. Guided by the framework of boundary work, this paper examines how traditional fashion journalists and fashion bloggers define their own professionalism and what that says about the negotiation of fashion journalism’s boundaries. Through a textual analysis of the ‘About’ pages of 40 mainstream fashion magazine websites and fashion blogs, this paper shows that fashion magazines and fashion blogs demonstrate differences in four areas: mode of presentation, rituals of asserting authority, organisational structure, and relationship with the audience. For each theme, fashion magazine websites and fashion blogs display different approaches that help to shape their professional identities. These four areas serve as markers of the emerging – and perhaps blurring – boundaries between the two media actors. Findings from this study have implications not just on boundary work in journalism, but also on the very definitions of journalist and journalism, and on the evolving digital cultural industry, particularly in relation to lifestyle-centred content.

当前研究新闻界工作的文献主要集中在传统的，硬新闻新闻上，而诸如生活新闻等软新闻则在很大程度上被忽视了。在边界工作框架的指导下，本文研究了传统时尚记者和时尚博客作者如何定义自己的职业素养，以及如何谈论时尚新闻界的谈判。通过对40个主流时尚杂志网站和时尚博客的“关于”页面的文字分析，本文显示时尚杂志和时尚博客在四个方面表现出差异：展示方式，主张权威的仪式，组织结构以及与他人的关系观众。对于每个主题，时装杂志网站和时装博客展示了有助于塑造其职业身份的不同方法。这四个领域是两个媒体参与者之间新兴（或可能模糊）边界的标志。这项研究的发现不仅对新闻界的边界工作产生影响，而且对新闻工作者和新闻界的定义，以及正在发展的数字文化产业，特别是与以生活方式为中心的内容有关，都具有意义。