This study aims to: (a) identify the motivation to travel for medical reasons and the quality of the medical services received; and (b) examine the relationship between the quality of medical services and the attitudes held by tourists about these. It fills the gap in the literature by contributing to our knowledge of medical tourists' behavior. A total of 500 questionnaires were distributed at 25 hospitals and travel agencies within Korea. The results deliver insightful messages in the fields of travel behavior and motivation in the medical tourism industry, and for health marketers and planners of medical tourism services.

中文翻译：

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医疗游客的动机与医疗服务质量之间的关系

这项研究的目的是：（a）确定出于医疗原因旅行的动机以及所接受医疗服务的质量；（b）研究医疗服务质量与游客对这些服务的态度之间的关系。它通过帮助我们了解医疗游客的行为来填补文献中的空白。共向韩国25家医院和旅行社分发了500份问卷。结果为医疗旅游业的旅行行为和动机领域以及健康营销人员和医疗旅游服务规划者提供了有见地的信息。