Since the 1970s, advocates of neoliberalism have influenced American higher education to adopt a business model focused on quantifiable metrics. Market-driven solutions have become the new “common sense.” Yet these forces are largely invisible to academic librarians. Although some scholarship exists on the effect of neoliberal policies on libraries, little focuses on academic reference services. This exploratory content analysis examines discourse in reference-related articles in Journal of Academic Librarianship from the 1970s to the present, studying the incidence and continued use of neoliberal terms and concepts by authors in the field of library and information studies. Findings reveal that the discourse of neoliberalism is apparent in articles from JAL during the period studied. While there was no remarkable climb in usage for any one term, the later articles were significantly more likely to contain multiple terms—“bundles”—from the neoliberal vocabulary.

中文翻译：

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“常识”学术参考服务：1975年至2014年《 LIS文章》中的新自由主义话语

自1970年代以来，新自由主义的拥护者影响了美国高等教育，采取了以可量化指标为重点的商业模式。市场驱动的解决方案已成为新的“常识”。然而，这些力量在很大程度上是学术图书馆员看不见的。尽管存在一些关于新自由主义政策对图书馆影响的奖学金，但很少关注学术参考服务。这项探索性内容分析研究了1970年代至今的《学术图书馆杂志》中与参考相关的文章中的论述，研究了作者在图书馆和信息研究领域对新自由主义术语和概念的发生和持续使用。研究结果表明，在研究期间，日航的文章中很明显有新自由主义的论述。虽然任何一个学期的使用量都没有显着上升，