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For the love of green: Between ecology and dollars
The Anthropocene Review ( IF 2.5 ) Pub Date : 2019-09-23 , DOI: 10.1177/2053019619876114
Christophe Schinckus 1 , Marta Gasparin 2
Affiliation  

This article reviews how corporate social responsibility, in particular its environmental practices, is being mobilised in practice by companies. We discuss that the current engagement with the Anthropocene is more a marketing argument supporting a capitalist discourse, rather than an ethical approach towards business. Thus, we call for a more sustainable approach in corporate social responsibility, not as a communication tool, but as a genuine response to Anthropocene conditions and shared stewardship, rather than a marketisation of corporate social responsibility. We suggest the establishment of an international corporate social responsibility certification entity that would advise companies in corporate social responsibility practices in the Anthropocene Earth.

中文翻译:

对绿色的热爱:在生态和美元之间

本文回顾了公司如何在实践中动员企业社会责任,尤其是其环境实践。我们讨论的是,当前与人类世的交往更多是一种支持资本主义话语的营销论据,而不是一种商业道德方法。因此,我们呼吁在企业社会责任方面采取更具可持续性的方法,而不是将其作为交流工具,而是对人类世世代代的条件和共同管理的真正回应,而不是企业社会责任的市场化。我们建议建立一个国际公司社会责任认证实体,为人类世界在公司社会责任实践方面提供建议。
更新日期:2019-09-23
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