Scholars have studied sport team identification for decades, advancing our understanding of the influence of individuals’ psychological connections to sport teams on various attitudinal and behavioral outcomes. Despite the contribution of the study of team identification to the sport fan psychology and sport consumer behavior literatures, a critical issue is apparent. An inspection of the methods used to assess and study team identification uncovered a misinterpretation of participant responses to team identification scale items. In previous team identification research, not-identified individuals have been examined as individuals with low team identification. In this session, we aim to unpack this issue by first addressing the specificity of the problem, and then sharing an approach to resolving the issue using a modified team identification scale.

中文翻译：

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否”不是“低”：改进运动队识别的评估

数十年来，学者们研究了运动队的识别，从而加深了我们对个人与运动队的心理联系对各种态度和行为结果的影响的理解。尽管团队识别研究对体育迷心理学和体育消费者行为文献做出了贡献，但一个关键问题仍然显而易见。对用于评估和研究团队识别的方法的检查发现，参与者对团队识别量表项目的回答有误解。在先前的团队识别研究中，未识别的个人被视为具有较低团队识别的个人。在本届会议中，我们旨在通过首先解决问题的特殊性来解决这个问题，