A large body of studies demonstrates that women continue to receive less media coverage than men do. Some attribute this difference to gender bias in media reporting—a systematic inclination toward male subjects. We propose that in order to establish the presence of media bias, one has to demonstrate that the news coverage of men is disproportional even after accounting for occupational inequalities and differences in public interest. We examine the coverage of more than 20,000 successful women and men from various social and occupational domains in more than 2,000 news sources as well as web searches for these individuals as a behavioral measure of interest. We find that when compared with similar-aged men from the same occupational strata, women enjoy greater public interest yet receive less media coverage.

中文翻译：

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媒体性别偏见的大规模测试

大量的研究表明，女性在媒体报道方面继续比男性少。有些人将这种差异归因于媒体报道中的性别偏见-系统地倾向于男性。我们建议，为了建立媒体偏见的存在，必须证明即使考虑了职业上的不平等和公共利益的差异，男性的新闻报道也是不成比例的。我们检查了2,000多个新闻来源中来自各种社会和职业领域的20,000多名成功男女的报道，以及针对这些人的网络搜索，以此作为他们关注的行为指标。我们发现，与来自同一职业阶层的同龄男性相比，女性享有更大的公共利益，而媒体报道却较少。