:This essay investigates the relationships among scripts, schemata, and social norms. The authors examine how social norms are triggered by particular schemata and are grounded in scripts. Just as schemata are embedded in a network, so too are social norms, and they can be primed through spreading activation. Moreover, the expectations that allow a social norm’s existence are inherently grounded in particular scripts and schemata. Using interventions that have targeted gender norms, open defecation, female genital cutting, and other collective issues as examples, the authors argue that ignoring the cognitive underpinnings of a social norm can hamper the effectiveness of behavioral interventions.

中文翻译：

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尖叫的警笛：模式、脚本和社会规范。改变是如何发生的

:这篇文章探讨了剧本、图式和社会规范之间的关系。作者研究了社会规范如何由特定的图式触发并以脚本为基础。正如图式嵌入网络一样，社会规范也是如此，它们可以通过传播激活来启动。此外，允许社会规范存在的期望本质上是基于特定的脚本和图式。作者以针对性别规范、露天排便、切割女性生殖器和其他集体问题的干预措施为例，认为忽视社会规范的认知基础可能会妨碍行为干预的有效性。