The purpose of this paper is to describe how librarians used elements of market research, advertising and media literacy in a personal finance class.,Librarians each semester guest lecture one session in a personal finance class “Foundations of Money Education.” Through this class, librarians present engaging material about market research and advertising in an effort to encourage students to think about how these external forces influence their spending behavior.,Students appreciate learning about advertising through the engaging use of commercials. While responses were mixed as to the applicability of the topic, the majority of students agreed that the topic was a worthwhile addition to the personal finance curriculum.,Topics such as budgets, savings, and mortgages are typically taught in personal finance classes. Teaching information about market research and advertising is a topic that is usually not covered in a personal finance class.

中文翻译：

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通过使用市场研究和广告指导来教授金融知识

本文的目的是描述图书馆员如何在个人理财课上使用市场研究，广告和媒体素养的元素。图书馆员每学期在一个个人理财课“货币教育基础”上演讲一次。通过这堂课，图书馆员会提供有关市场研究和广告的引人入胜的资料，以鼓励学生思考这些外在因素如何影响他们的消费行为。尽管对该主题的适用性的回答不一，但大多数学生都认为该主题是对个人理财课程的一个有价值的补充。预算，储蓄和抵押等主题通常在个人理财课上讲授。