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Driving internationalization through business model innovation
Multinational Business Review ( IF 2.2 ) Pub Date : 2019-07-26 , DOI: 10.1108/mbr-11-2018-0087
Angelo Cavallo , Antonio Ghezzi , Bertha Viviana Ruales Guzmán

Purpose: This paper investigates how a firm may innovate its business model to internationalize. Design: Due to its novelty and to the depth of the investigation required to grasp the mechanisms and logics of business model innovation aiming at internationalization, a single case study has been performed related to a company located in North-Western Colombia. Findings: We provide detailed empirical evidences over the mutual connection and complementarities among value mechanisms of business models. Moreover, our study suggests that BMI fosters internationalization to scale, which in turn will require additional changes to match new customer needs as they emerge. Also, the study shows an extension of the action-space of Lean Startup Approaches, intended as scientific approaches to international entrepreneurship. Originality/value: This study connects business model innovation and internationalization as few studies have done before.

中文翻译:

通过商业模式创新推动国际化

目的:本文研究了企业如何创新其商业模式以实现国际化。设计:由于其新颖性以及为把握旨在国际化的业务模型创新的机制和逻辑而进行的深入调查,因此对与哥伦比亚西北部一家公司有关的案例进行了研究。调查结果:我们提供了有关商业模式价值机制之间相互联系和互补的详细经验证据。此外,我们的研究表明BMI促进了规模化的国际化,而这反过来将需要进行其他更改以适应新客户的出现。此外,研究还显示了精益创业方法行动空间的扩展,旨在作为国际企业家精神的科学方法。创意/价值:
更新日期:2019-07-26
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