Abstract Retail is a dynamic sector and for several decades shopping centres have been the most successful format. Although such shopping centres have been held responsible for the decline of other retail concepts, they are not without problems and some retail precincts are losing their viability, becoming dead malls. Some other shopping centres however are quite resilient. In this study we analyse the different retail resilience strategies used by older shopping centres to overcome their declining trend. For empirical evidence we adopt a case study methodology and fieldwork to investigate the evolution of all old shopping centres in Lisbon, confirming that a general trend of decline is affecting a large majority of those retail precincts. Refining our analysis, we interviewed managers from three shopping centres that remain viable. We conclude that a wide range of strategies can be implemented, all of which enhance the relevance of the shopping centre management structures.

中文翻译：

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购物中心的弹性：葡萄牙里斯本的零售弹性策略分析

摘要零售业是一个充满活力的行业，几十年来，购物中心一直是最成功的形式。尽管此类购物中心已成为导致其他零售概念衰落的原因，但它们并非没有问题，一些零售区域正在失去生存能力，变成了破败的购物中心。但是，其他一些购物中心也很有弹性。在这项研究中，我们分析了老购物中心用来克服下降趋势的不同零售弹性策略。作为经验证据，我们采用案例研究方法和实地调查来研究里斯本所有旧购物中心的演变，确认下降的总体趋势正在影响这些零售区域中的大多数。为了完善我们的分析，我们采访了三个仍可行的购物中心的经理。