In a period characterized by vaccine hesitancy and even vaccine refusal, the way online information on vaccination is presented might affect the recipients’ opinions and attitudes. While research has focused more on vaccinations against measles or influenza, and described how the framing approach can be applied to vaccination, this is not the case with tick-borne encephalitis, a potentially fatal infection induced by tick bites. This study takes one step back and seeks to investigate whether health and scientific frames in online communication are even recognized by the public. Moreover, the influence of selected health- and vaccine-related constructs on the recognition of frames is examined. Study results indicate that health frames are the most easily identified and that their use might be a fruitful strategy when raising awareness of health topics such as vaccination.

中文翻译：

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ick虱脑炎在线交流中的健康和科学框架：框架识别的前身

在以疫苗犹豫甚至拒绝疫苗为特征的时期，有关疫苗接种的在线信息的呈现方式可能会影响接受者的意见和态度。虽然研究更多地集中在针对麻疹或流感的疫苗接种，并描述了如何将成帧方法应用于疫苗接种，但tick传脑炎却不是这种情况，tick传脑炎是由tick叮咬引起的可能致命的感染。这项研究退后了一步，旨在调查公众交流中的健康和科学框架是否得到了公众的认可。此外，检查了选定的与健康和疫苗相关的构建体对框架识别的影响。