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Assessing the Sales Impact of Plain Packaging Regulation for Cigarettes: Evidence from Australia
Marketing Science ( IF 4.0 ) Pub Date : 2020-01-01 , DOI: 10.1287/mksc.2019.1164
André Bonfrer 1 , Pradeep K. Chintagunta 2 , John H. Roberts 3 , David Corkindale 4
Affiliation  

We assess the introduction of cigarette plain packaging in Australia, finding a 7.5% sales decline and changes across quality segments.

中文翻译:

评估香烟无装饰包装法规对销售的影响:来自澳大利亚的证据

我们评估了在澳大利亚引入卷烟无装饰包装的情况,发现销售下降了7.5%,并且各个质量细分市场之间都发生了变化。
更新日期:2020-01-01
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