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When Franchisee Service Affects Demand: An Application to the Car Radiator Market and Resale Price Maintenance
Marketing Science ( IF 4.0 ) Pub Date : 2020-09-25 , DOI: 10.1287/mksc.2020.1243
Tongil “TI” Kim 1
Affiliation  

This study provides a novel empirical framework to quantify the effect of a firm’s unobserved endogenous service on demand, in conjunction with endogenous price.

中文翻译:

当加盟商服务影响需求时:在汽车散热器市场和转售价格维持中的应用

这项研究提供了一个新颖的经验框架,可以量化企业未观察到的内生服务对需求的影响以及内生价格。
更新日期:2020-09-25
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