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Sponsorship Disclosure and Consumer Deception: Experimental Evidence from Native Advertising in Mobile Search
Marketing Science ( IF 4.0 ) Pub Date : 2020-01-01 , DOI: 10.1287/mksc.2018.1125
Navdeep S. Sahni 1 , Harikesh S. Nair 1, 2
Affiliation  

An innovative large-scale field experiment studying advertising disclosure and consumer deception in mobile search.

中文翻译:

赞助商披露和消费者欺骗:来自移动搜索中原生广告的实验证据

一个创新的大规模现场实验,研究了移动搜索中的广告披露和消费者欺骗行为。
更新日期:2020-01-01
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