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Can Brands Circumvent Marketing Regulations? Exploiting Umbrella Branding in Financial Markets
Marketing Science ( IF 4.0 ) Pub Date : 2020-01-01 , DOI: 10.1287/mksc.2019.1165
Yan Lu 1 , Debanjan Mitra 2 , David Musto 3 , Sugata Ray 4
Affiliation  

Hedge funds benefited from their umbrella brand mutual fund affiliate’s advertising and exploited this effect to circumvent a marketing ban.

中文翻译:

品牌可以规避营销法规吗?在金融市场中开发伞品牌

对冲基金受益于其伞形品牌共同基金会员的广告,并利用这种效应规避了市场禁令。
更新日期:2020-01-01
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