当前位置:
X-MOL 学术
›
Marketing Science
›
论文详情
Our official English website, www.x-mol.net, welcomes your
feedback! (Note: you will need to create a separate account there.)
Can Brands Circumvent Marketing Regulations? Exploiting Umbrella Branding in Financial Markets
Marketing Science ( IF 4.0 ) Pub Date : 2020-01-01 , DOI: 10.1287/mksc.2019.1165 Yan Lu 1 , Debanjan Mitra 2 , David Musto 3 , Sugata Ray 4
Marketing Science ( IF 4.0 ) Pub Date : 2020-01-01 , DOI: 10.1287/mksc.2019.1165 Yan Lu 1 , Debanjan Mitra 2 , David Musto 3 , Sugata Ray 4
Affiliation
Hedge funds benefited from their umbrella brand mutual fund affiliate’s advertising and exploited this effect to circumvent a marketing ban.
中文翻译:
品牌可以规避营销法规吗?在金融市场中开发伞品牌
对冲基金受益于其伞形品牌共同基金会员的广告,并利用这种效应规避了市场禁令。
更新日期:2020-01-01
中文翻译:
品牌可以规避营销法规吗?在金融市场中开发伞品牌
对冲基金受益于其伞形品牌共同基金会员的广告,并利用这种效应规避了市场禁令。