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The End of the Express Road for Hybrid Vehicles: Can Governments’ Green Product Incentives Backfire?
Marketing Science ( IF 4.0 ) Pub Date : 2020-10-08 , DOI: 10.1287/mksc.2020.1239 Cheng He 1 , O. Cem Ozturk 2 , Chris Gu 3 , Jorge Mario Silva-Risso 4
Marketing Science ( IF 4.0 ) Pub Date : 2020-10-08 , DOI: 10.1287/mksc.2020.1239 Cheng He 1 , O. Cem Ozturk 2 , Chris Gu 3 , Jorge Mario Silva-Risso 4
Affiliation
We empirically study the impact of the HOV-incentive launch and termination on green and non‐green product demand in the U.S. automobile industry.
中文翻译:
混合动力汽车高速公路的尽头:政府的绿色产品激励措施适得其反吗?
我们通过经验研究HOV激励措施的启动和终止对美国汽车行业对绿色和非绿色产品需求的影响。
更新日期:2020-10-08
中文翻译:
混合动力汽车高速公路的尽头:政府的绿色产品激励措施适得其反吗?
我们通过经验研究HOV激励措施的启动和终止对美国汽车行业对绿色和非绿色产品需求的影响。