当前位置: X-MOL 学术Marketing Science › 论文详情
Our official English website, www.x-mol.net, welcomes your feedback! (Note: you will need to create a separate account there.)
Social Advertising Effectiveness Across Products: A Large-Scale Field Experiment
Marketing Science ( IF 4.0 ) Pub Date : 2020-10-05 , DOI: 10.1287/mksc.2020.1240
Shan Huang 1 , Sinan Aral 2 , Yu Jeffrey Hu 3 , Erik Brynjolfsson 2
Affiliation  

We collaborated with a large online social network to conduct a randomized field experiment measuring social ad effectiveness across 71 products in 25 categories among more than 37 million users.

中文翻译:

跨产品的社交广告效果:大规模现场实验

我们与一个大型的在线社交网络合作进行了一项随机的现场实验,该实验测量了超过3700万用户中25个类别中71种产品的社交广告效果。
更新日期:2020-10-05
down
wechat
bug