Using data from a field experiment, we find that mobile coupons lift revenue primarily by increasing visits to the website rather than through redemption.

中文翻译：

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优惠券对访问购买渠道的影响

使用现场实验的数据，我们发现移动优惠券主要是通过增加对网站的访问而不是通过兑换来增加收入。