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Increasing Retailer Loyalty Through the Use of Cash Back Rebate Sites
Marketing Science ( IF 4.0 ) Pub Date : 2020-07-01 , DOI: 10.1287/mksc.2019.1202
Ye Qiu 1 , Ram C. Rao 2
Affiliation  

Make retailer sites sticky by using cash back sites that reduce consumer search profitably.

中文翻译:

通过使用现金返还网站增加零售商的忠诚度

通过使用返利网站来减少零售商的搜索量,从而使零售商网站更具粘性。
更新日期:2020-07-01
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