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Regulating Deceptive Advertising: False Claims and Skeptical Consumers
Marketing Science ( IF 4.0 ) Pub Date : 2020-07-01 , DOI: 10.1287/mksc.2020.1221 Yue Wu 1 , Tansev Geylani 1
Marketing Science ( IF 4.0 ) Pub Date : 2020-07-01 , DOI: 10.1287/mksc.2020.1221 Yue Wu 1 , Tansev Geylani 1
Affiliation
This paper studies interactions between dishonest firms, skeptical consumers, and regulations, and it finds that higher penalty for false statements can reduce consumer surplus, firm profits, and w...
中文翻译:
监管欺骗性广告:虚假主张和怀疑的消费者
本文研究了不诚实的公司,持怀疑态度的消费者和法规之间的相互作用,并发现对虚假陈述的更高处罚可以减少消费者剩余,公司利润和经营成本。
更新日期:2020-07-01
中文翻译:
监管欺骗性广告:虚假主张和怀疑的消费者
本文研究了不诚实的公司,持怀疑态度的消费者和法规之间的相互作用,并发现对虚假陈述的更高处罚可以减少消费者剩余,公司利润和经营成本。