As indicated in the Italian law (No. 109-1996), agri-food co-operatives can also play a role in combatting mafia-type systems by choosing to grow their food products in lands confiscated from mafia-type organisations. These food products provide individuals with a new opportunity to fight criminal organisations on the marketplace. The purpose of this study is to explore how people react to a social marketing initiative devoted to promoting food “buycotting” to counteract mafia-type organisations in Italy.,The data were obtained from a convenience sample of 339 Italians, and the study adopted a model inspired by the general theory of marketing ethics. A structural equation model was applied to estimate both the parameter and coefficient functions.,Individuals recognise the ethical value of “buycotting”. However, they perceive this form of critical choice as not yet being fully effective in counteracting mafia-type systems in Italy.,The results suggest that promotional and psychological approaches from marketing literature can be effectively used to influence the consumer’s ethical judgement by selectively communicating and emphasising the benefits of the critical consumption investigated.,This is one of the first studies to address consumers’ ethical judgments and their reactions towards buycotting food as a critical choice to reward socially responsible corporations.

中文翻译：

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在意大利，食品“ buycott”是反对黑手党的道德选择

根据意大利法律（第109-1996号）的规定，农业食品合作社还可以通过选择在黑手党组织没收的土地上种植食品来对抗黑手党体系。这些食品为个人提供了与市场上的犯罪组织作斗争的新机会。这项研究的目的是探讨人们对旨在促进食品“抵制”以抵消意大利黑手党型组织的社会营销计划的反应。该数据来自339个意大利人的便利样本，该研究采用了该模型的灵感来自一般的营销道德理论。应用结构方程模型对参数和系数函数进行估计。个人认识到“购买”的伦理价值。然而，