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Toward developing an environmental efficacy construct
Journal of Social Marketing ( IF 3.1 ) Pub Date : 2019-10-18 , DOI: 10.1108/jsocm-02-2019-0017
Debra Z. Basil , Michael Basil , Anne Marie Lavack , Sameer Deshpande

The purpose of this study is to propose environmental efficacy as the perception of social, physical resource and temporal factors at one’s disposal that promote or impede behavior. In this exploratory study, four focus groups and a two-country survey provide support for a new environmental efficacy construct as an adjunct to self and response efficacies.,This research examines environmental efficacy within the context of workplace safety. The research engaged participants from four focus groups as well as a survey of 358 young Canadian males and 494 young American males to test the proposed construct.,First, qualitative responses from the focus groups supported environmental efficacy as a viable construct. Second, a factor analysis demonstrated environmental efficacy is distinct from self- and response efficacies. Third, regressions demonstrated that environmental efficacy predicts motivation to act, above and beyond self- and response efficacies.,As an exploratory study, only a limited number of scale items were included. The research was conducted within the workplace safety context, using young males, and the stimuli involved the use of fear appeals. These restrictions warrant additional research in the area of environmental efficacy.,This study suggests that further development of the environmental efficacy construct may offer social marketers a more effective means of identifying and addressing barriers to desired behavior change. Such a measure should allow social marketers to improve understanding of the importance of environmental forces.,This research introduces a novel concept, environmental efficacy, and demonstrates that it is a distinctive and useful concept for understanding motivation to act. This concept is potentially valuable to social marketers seeking to enhance the effectiveness of their programs. It offers a tool to help identify barriers that can thwart the effectiveness of interventions.

中文翻译:

致力于开发环境功效构造

这项研究的目的是提出环境功效,将其视为对社会,物质资源和时间因素的感知,这些因素可随时促进或阻碍行为。在这项探索性研究中,四个焦点小组和一个针对两个国家的调查为新的环境功效结构提供了支持,以作为自我和反应功效的辅助。本研究在工作场所安全的背景下研究了环境功效。该研究吸引了来自四个焦点小组的参与者,并且对358名加拿大年轻男性和494名美国年轻男性进行了调查,以测试拟议的构建体。首先,焦点组的定性反应支持了环境有效性作为可行的构建体。第二,因素分析表明环境功效与自我效能和反应效能不同。第三,回归表明,环境功效预测了超越自我和反应功效的行动动机。作为一项探索性研究,仅包括了数量有限的量表项目。这项研究是在工作场所安全的背景下使用年轻男性进行的,刺激涉及使用恐惧呼吁。这些限制需要在环境功效领域进行进一步的研究。这项研究表明,环境功效构建的进一步发展可能为社会营销人员提供一种更有效的方法,以识别和解决阻碍所需行为改变的障碍。这样的措施应使社会营销人员能够更好地理解环境力量的重要性。并表明这是理解行为动机的独特而有用的概念。对于寻求增强其程序有效性的社交营销人员而言,此概念可能具有潜在的价值。它提供了一种工具,可帮助您确定可能阻碍干预措施有效性的障碍。
更新日期:2019-10-18
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