This study reports on an experiment in downtown Seattle, Washington, to evaluate whether installing a public real-time multi-modal transportation information display screen in an office building lobby caused changes in building occupant self-reported awareness, attitudes, satisfaction, and usage of alternative transportation modes including transit, car-sharing, ride-sourcing, and bike-sharing services. Workers in the test building and two nearby control buildings were surveyed immediately before the screen was installed (N=550) and again six months later (N=455). Little evidence was found that exposure to the real-time display affected respondent travel choices, satisfaction, familiarity, or attitudes toward alternative modes. Although most respondents (70%) had noticed the screen and had generally positive reactions, two-thirds of this group never actually used it. These results, along with building occupant responses to open-ended questions, indicate limited benefits from this installation and suggest that site selection, screen placement, and marketing may help to maximize the effects of these types of displays on traveler satisfaction and mode shifting.

中文翻译：

---

实时公共多模式交通信息显示对旅行行为和态度的影响

这项研究报告了在华盛顿西雅图市中心进行的一项实验，以评估在办公楼大厅中安装公共实时多式联运信息显示屏幕是否会引起建筑居民自我报告的意识，态度，满意度和使用习惯的变化。替代交通方式，包括运输，汽车共享，拼车采购和自行车共享服务。在安装屏幕之前（N = 550）对测试大楼和附近两个控制大楼中的工人进行了调查（六个月后）（N = 455）。几乎没有证据表明暴露于实时显示会影响受访者的出行选择，满意度，熟悉度或对替代模式的态度。尽管大多数受访者（70％）注意到了屏幕并且总体上反应良好，该小组中有三分之二从未真正使用过它。这些结果以及建筑居民对开放式问题的回答表明，这种安装方式带来的收益有限，并且表明站点选择，屏幕放置和市场营销可能有助于最大程度地提高此类显示器对旅行者满意度和模式转换的影响。