Clustering E-Shoppers on the Basis of Shopping Values and Web Characteristics,Journal of Global Information Management

当前位置： X-MOL 学术 › Journal of Global Information Management › 论文详情

Our official English website, www.x-mol.net, welcomes your feedback! (Note: you will need to create a separate account there.)

Clustering E-Shoppers on the Basis of Shopping Values and Web Characteristics
Journal of Global Information Management ( IF 4.5 ) Pub Date : 2019-04-01 , DOI: 10.4018/jgim.2019040102
Sanjeev Prashar ₁ , Sai Vijay Tata ₂ , Chandan Parsad ₃ , Abhishek Banerjee ₁ , Nikhil Sahakari ₁ , Subham Chatterjee ₁

Affiliation

Thisarticledescribeshowtheexponentialgrowthofe-commerceinIndiaandthepresenceofmany nationalandmultinationale-retailershassetthetrendforthemajoroverhauloftheonlineindustry. Mostofthee-retailershavefailedtodifferentiatethemselvesfromthecompetitors.Thishasresultedin theirfailuretoattractandretaintherightsetofconsumersfortheirrespectivebusinesses.Thepresent paperisaimedatidentifyinganddevelopingthetypologyofonlineshoppersbasedonimportance givenbythemtoshoppingvaluesandwebportalfeatures.Thedatacollectedwasanalysedusing factor,clusterandcorrespondenceanalyses.Thearticleidentifiesfourtypesofonlineshoppers– ‘InformationSeekers,’‘UtilitySeekers,’‘ValueSeekers’and‘CoreShoppers.’Eachofthesefour segmentsdisplaysignificantdifferencesandthisinformationcanbestrategicallyusedbywebretailers intargetingtheirmarketseffectively. KEyWoRdS Cluster Analysis, Correspondence Analysis, Online Market Segmentation, Site Characteristics, Utility Seekers, Value Seekers

中文翻译：