One of the key elements that an electronic retailer (e-tailer) relies on for converting website visitors to buyers is information quality management. Previous studies recognized that information quality is a significant predictor of the online consumers' trust, satisfaction with the goods offered by the e-tailer, and most importantly, purchase intention. However, the extant research has largely ignored the possibly contingent effects of information quality on consumer's purchasing intention. By integrating theories and prior research findings from the marketing and e-commerce field, this article validates the direct effect of information quality on consumer's purchasing intention. More importantly, the authors propose that an e-tailer's market-oriented image (perceived market orientation) and consumer's shopping value would have a moderating role on the relationship between information quality and purchasing intention. A survey was conducted to collect data to test the proposed research model. The results generally support the authors' hypotheses. The practical and theoretical contributions of the study are discussed.

中文翻译：

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信息质量何时更重要？

电子零售商（电子零售商）将网站访问者转换为购买者所依赖的关键要素之一是信息质量管理。先前的研究认识到，信息质量是在线消费者信任度，对电子零售商提供的商品的满意度以及最重要的购买意愿的重要预测指标。但是，现有的研究在很大程度上忽略了信息质量对消费者购买意愿的可能的偶然影响。通过整合市场营销和电子商务领域的理论和先前的研究成果，本文验证了信息质量对消费者购买意愿的直接影响。更重要的是，作者提出，电子零售商的市场导向形象（感知的市场导向）和消费者的 购物价值将对信息质量和购买意愿之间的关系起调节作用。进行了一项调查以收集数据以测试提出的研究模型。结果通常支持作者的假设。讨论了这项研究的实践和理论贡献。