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The Role of the Internet as a Tool to Search for Tourist Information
Journal of Global Information Management ( IF 4.5 ) Pub Date : 2018-01-01 , DOI: 10.4018/jgim.2018010104
Trinidad Dominguez Vila 1 , Noelia Araújo Vila 1 , Elisa Alén González 1 , Jose Antonio Fraiz Brea 1
Affiliation  

The internet has become the main tool to search for information. This is particularly the case for the tourism industry, where online searches are becoming increasingly popular. The ongoing growth of e-commerce has ruptured the existing relationship with the old management information systems and products. Given the vast range of available information, search and meta-search engines have become key elements in gaining a competitive advantage and establishing differentiation strategies within the sector. This paper aims to compare tourism e-commerce search engines and meta-search engines based on website structure and content. It analyses the main attributes and categories found to create clusters and a ranking from which to compare the position of search and meta-search engines from the perspective of the supplier, as opposed to that of the traditional consumer market preference. This paper will contribute to the industry by providing valuable information for best management practices about the tourism website's structure and offering, and determining factor in implementing successful strategies.

中文翻译:

互联网作为搜索旅游信息的工具的作用

互联网已经成为搜索信息的主要工具。对于旅游业来说尤其如此,在线搜索变得越来越流行。电子商务的持续发展打破了与旧管理信息系统和产品的现有关系。鉴于可用信息的范围广泛,搜索和元搜索引擎已成为获取竞争优势和在行业内制定差异化战略的关键要素。本文旨在比较基于网站结构和内容的旅游电子商务搜索引擎和元搜索引擎。它分析了创建集群的主要属性和类别以及排名,从供应商的角度比较了搜索引擎和元搜索引擎的位置,与传统的消费市场偏好相反。本文将通过为旅游网站的结构和服务的最佳管理实践提供有价值的信息,并确定实施成功策略的因素,从而为行业做出贡献。
更新日期:2018-01-01
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