当前位置: X-MOL 学术International Journal of Market Research › 论文详情
Our official English website, www.x-mol.net, welcomes your feedback! (Note: you will need to create a separate account there.)
Informed consent for paradata use in web surveys
International Journal of Market Research ( IF 2.4 ) Pub Date : 2020-06-17 , DOI: 10.1177/1470785320931669
Tanja Kunz 1 , Camille Landesvatter 2 , Tobias Gummer 1
Affiliation  

Paradata are a valuable source of information to better understand the response process and to determine how the data collection processes can be improved. Currently, a debate is ongoing in academia and in the professional associations of market, opinion, and social research concerning the need to inform respondents about the collection and use of their web paradata. Unfortunately, research is lacking on the design of informed consent for web paradata use and its possible consequences for respondents’ willingness to share their paradata, completion of a survey, and response behavior. The aim of this study is to provide guidance to the survey practitioner on the optimal design of informed consent for web paradata use based on experimental evidence.

中文翻译:

在网络调查中使用辅助数据的知情同意书

Paradata 是一种宝贵的信息来源,可以更好地了解响应过程并确定如何改进数据收集过程。目前,学术界和市场、舆论和社会研究的专业协会正在进行一场关于告知受访者有关收集和使用其网络准数据的必要性的辩论。不幸的是,缺乏关于网络超数据使用的知情同意设计及其对受访者分享他们的超数据、完成调查和响应行为的意愿可能产生的后果的研究。本研究的目的是为调查从业者提供基于实验证据的网络辅助数据使用知情同意的最佳设计指导。
更新日期:2020-06-17
down
wechat
bug