当前位置:
X-MOL 学术
›
International Journal of Market Research
›
论文详情
Our official English website, www.x-mol.net, welcomes your
feedback! (Note: you will need to create a separate account there.)
Multidimensional green brand equity: A cross-cultural scale development and validation study
International Journal of Market Research ( IF 2.4 ) Pub Date : 2020-06-29 , DOI: 10.1177/1470785320932040 Muhammad Ishtiaq Ishaq 1
International Journal of Market Research ( IF 2.4 ) Pub Date : 2020-06-29 , DOI: 10.1177/1470785320932040 Muhammad Ishtiaq Ishaq 1
Affiliation
A plethora of studies indicate that brand equity is an intangible asset that played a vital role in increasing overall performance and customer preferences. The next logical questions would be the ...
中文翻译:
多维绿色品牌资产:跨文化规模发展和验证研究
大量研究表明,品牌资产是一种无形资产,在提高整体绩效和客户偏好方面发挥了至关重要的作用。下一个合乎逻辑的问题将是......
更新日期:2020-06-29
中文翻译:
多维绿色品牌资产:跨文化规模发展和验证研究
大量研究表明,品牌资产是一种无形资产,在提高整体绩效和客户偏好方面发挥了至关重要的作用。下一个合乎逻辑的问题将是......