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Multidimensional green brand equity: A cross-cultural scale development and validation study
International Journal of Market Research ( IF 2.4 ) Pub Date : 2020-06-29 , DOI: 10.1177/1470785320932040
Muhammad Ishtiaq Ishaq 1
Affiliation  

A plethora of studies indicate that brand equity is an intangible asset that played a vital role in increasing overall performance and customer preferences. The next logical questions would be the ...

中文翻译:

多维绿色品牌资产:跨文化规模发展和验证研究

大量研究表明,品牌资产是一种无形资产,在提高整体绩效和客户偏好方面发挥了至关重要的作用。下一个合乎逻辑的问题将是......
更新日期:2020-06-29
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