This research uncovers a social factor that helps to explain how a consumer’s cultural orientation affects the extent to which they engage in online word-of-mouth (eWOM). The first study aggregates...

中文翻译：

---

集体价值观如何影响在线口碑

这项研究揭示了一个社会因素，有助于解释消费者的文化取向如何影响他们参与在线口碑 (eWOM) 的程度。第一项研究汇总...